Starbucks Essay Example | Topics and Well Written Essays - 500 words - 2

Starbucks - Essay Example The organization sources around half of its beans from South America, 35% from the Pacific Rim, and 15% from East Africa. The organization picks its area cautiously so as to guarantee the most extreme client traffic conceivable. The firm appreciates a colossal upper hand as far as reach because of the way that the firm has 16,635 establishments around the world. The land technique centers around adaptability which permits the firm’s retail locations to fit in a zone including corners, trapezoids, or triangles. The firm has constructed a gigantic corporate culture by enabling its representatives. The representatives of the organization are alluded to as baristas. The firm advances assorted variety among its staff. â€Å"As accomplices, we grasp decent variety to make a spot every one of us can be ourselves† (Starbucks). The partnership understands that its workers are a basic achievement factor that empowers the firm to offer its client a novel encounter. A portion of th e core values of the company’s culture incorporate giving an extraordinary workplace, applying the best quality of greatness, fulfilling the client, and perceiving gainfulness is basic to the future accomplishment of the business. Starbucks has a huge assortment of tasty espressos hot beverages. The baristas have the opportunity to alter the client beverages to agree to the necessities.

Policy Analysis Process Research Paper Example | Topics and Well Written Essays - 2000 words

Arrangement Analysis Process - Research Paper Example at the presentation of this new arrangement with respect to the medicinal services industry of the US is attainable; still, the viability of this technique over the long haul can't be ensured. The adequacy of social insurance administrations is one of the significant difficulties that the legislature of the USA needs to confront. As the decades progressed, a progression of plans have been created to determine the issue. In any case, every one of these plans have been demonstrated improper for upgrading the nature of the country’s social insurance administrations. The particular point is significant at the level that it is identified with the introduction of an approach that can aid the improvement of social insurance administrations conveyance in the USA. Along these lines, the essentialness of this theme is high. As effectively noticed, this investigation centers around the assessment of the potential impact of ‘payment for performance’ arrangements on the nature of social insurance administrations conveyance in the USA. All together for the system and the objectives of this investigation to be comprehended it is fundamental that the basic terms of the paper are clarified. In this specific circumstance, ‘payment for performance’, referred to likewise as worth based installment (Berenson, 2010, p.1), is a term utilized for mirroring the accompanying condition †inside every social insurance organization, the staff is paid dependent on the quality and not on the volume of administrations gave (Berenson, 2010, p.1). Another term which is exceptionally identified with this paper is the term ‘quality’. The job of value in the medicinal services arrangement of the USA is depicted in the investigation of Jiang, Pang and Savin (2011). In the above investigation it is clarified that quality has gotten a basic trait of current human services frameworks (Jiang, Pang, and Savin, 2011). The term ‘quality’ in the above case reflects two significant qualities: a) the availability of medicinal services benefits by individuals of various money related status and b) the ‘clinical results of human services services’ (Jiang, Pang, and Savin, 2011, p.1). The key partners as to the subject of this

An Example of Narrative Essay Topics For Your College Application

An Example of Narrative Essay Topics For Your College ApplicationThis article will give you an example of narrative essay topics for your own college application. The first one is an overview of natural disasters that have led to the downfall of many businesses and even entire nations. This topic is relevant as it is a natural disaster that is happening on a regular basis, but also is not something that is a modern day tragedy. It is still considered a bad thing, because human lives are lost, and society has to adapt to the new normal.Natural disasters can be a great way to challenge yourself in an essay, but they are not necessarily indicative of your future in life. The second topic is connected to addiction, and the subject could be anything from abuse of prescription medications to abuse of illegal drugs. This is something that does happen quite often, but there are others that are far more serious than an occasional problem.Alcohol and drug abuse is a great way to show that you have a grasp of the topic. The third example of narrative essay topics would be a medical term, and this can relate to your medical background or what you will be doing after college. This topic can also be used as a way to show how you are prepared for college.The fourth example of narrative essay topics will show a personal experience. This is a great way to show that you care about other people and are interested in their feelings. The fifth example is something that could be found anywhere in the world. This topic is from China and deals with corruption in that country.Most of the problems that people face in China are related to money, and there is a great deal of corruption that goes along with making money. There is also a great deal of work ethic that is lacking in most Chinese. The sixth example of narrative essay topics is not something that anyone wants to be a part of, but something that can be a challenge in one'slife.This is a traumatic experience and can be difficult to handle. The seventh example of narrative essay topics would be about a home based business. This is something that many people look forward to as a way to make some extra money and make ends meet.If you are a writer, this is something that you want to write about and have something to say. The eighth example of narrative essay topics would be something that are not difficult to grasp, but is something that is not common or everyday. You might be surprised at how few people think about making a living in a garage or basement.A garage is a good idea for this topic, and also gives you a great place to work in. The ninth example of narrative essay topics is another quick and easy way to show that you have interest in the topic. Most people in the United States of America would be aware of financial problems in recent years, and this is a natural way to show that you are an educated person on the subject.

Analysis Of The Book Paper Tigers By Wesley Yang

Lock of Intelligence or Race â€Å"Paper Tigers† essay by Wesley Yang in his article he describes how Asian Americans are seen as incompetent to participate with white people in real life situations. Yang claims that the cause of this situation is that that the white people do not have personal barriers as Asian Americans have. Most individuals who peruse Yang’s essay found the information in his essay unhelpful and embarrassing. In the article, the author expressed his unhappiness regarding the perception of his face by others to his facial outlook. The author is an Asian self-critical and exclusively points to know he has wrong things according to stereotypes. In the begging of the article Yang indicates his unhappiness being an Asian American ethnicity. Moreover, he compares himself having a reptilian face. He claims â€Å"an expression that is nearly reptilian in its impassivity† (Yang 1). Everything that he says about himself is self-critiquing and self-blaming. This seems like being a very good indication of someone who has an identity crisis and how he defines his race. On the other hand, Olson has defined the race as two general groups white and black, distinct from one another only by the color of the complexion and biological differences. The purpose of this paper is to give insight on the relationship between â€Å"The end of race† by Olson and â€Å"Paper Tigers† by Yang, and how they both defined the race in their point of view. Olson suggests that biologically we are basicallyShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, noRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOne Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge

Business Communication - Legal and Ethical Issues - Free Essay Example

Sample details Pages: 7 Words: 2003 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Unit 4 à ¢Ã¢â€š ¬Ã¢â‚¬Å" Business Communication Assignment 3 à ¢Ã¢â€š ¬Ã¢â‚¬Å" Legal and Ethical issues Task 4 Data Protection Act 1998 Businesses store information about people inside their organisation. The Data Protection Act protects the information held about people from being misused. The information stored must be: Obtained fairly and lawfully Used only for the purposes stated during collection Adequate, relevant and not excessive in relation to the intended use Accurate and up to date Not kept for longer than necessary Processed in line with your rights Subject to procedures to prevent unlawful processing, accidental loss, destruction and damage to personal data Protected from transfer to an area outside the European Economy Area unless adequate protection exists for that data in the area This act means that Trinity Communications canà ¢Ã¢â€š ¬Ã¢â€ž ¢t use anyoneà ¢Ã¢â€š ¬Ã¢â€ž ¢s personal details without consent from the actual person. For example, they canà ¢Ã¢â€š ¬Ã¢â€ž ¢t give out someoneà ¢Ã¢â€š ¬Ã¢â€ž ¢s address or date of birth unless they have permission from that person. If they do keep information on customers or members, they have to make sure that the information is secure in a protected database so that strangers canà ¢Ã¢â€š ¬Ã¢â€ž ¢t randomly access it. Trinity Communications has to ensure that they have a back up of all personal information just in case the original data gets corrupted or deleted. If Trinity Communications donà ¢Ã¢â€š ¬Ã¢â€ž ¢t adhere to the Data Protection Act, they could face nine fines totaling  £1,120,000. Computer Misuse Act This is a law in the UK that legislates against certain activities using computers, such as hacking into other peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s systems, misusing software or helping a person to ga in access to protected files on someone elseà ¢Ã¢â€š ¬Ã¢â€ž ¢s computer. The Computer Misuse Act is split into three sections: Don’t waste time! Our writers will create an original "Business Communication Legal and Ethical Issues" essay for you Create order Unauthorised access to computer material Unauthorised access to computer systems with intent to commit another offence Unauthorised modification of computer material This act means that Trinity Communications canà ¢Ã¢â€š ¬Ã¢â€ž ¢t use illegal pirates of software or any form of program. Theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re not allowed to access other peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s computer data without permission. Theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re not allowed to use unauthorised data as a form of blackmail. It is illegal for Trinity Communications to gain access to a computers data with the intention of altering or deleting it. In addition Trinity Communications cannot plant viruses. If Trinity Communications fail to adhere to this Act, they could face two types of penalties, summary and indictment. Summary penalty can land trinity Communications into prison for 12 months or a fine of up to the statutory maximum. Indictment penalty can land Trinity Communications into prison for 2 years and/or a fine. Freedom of Information Act This Act provides individuals and organisations with the right to request information held by a public authority. The public authority mus t tell the applicant whether it holds the information, which it must supply within 20 working days. There are some exemptions to this Act. E.g. If the cost of a request for information exceeds an appropriate limit, the public authority may decide to decline the request because they might opt to serve a greater public interest. If there is a dispute, Commissionerà ¢Ã¢â€š ¬Ã¢â€ž ¢s Office may investigate and deem whether the information should be released or not. Trinity Communications must treat all requests for information equally, they must consider any information they release as if it was being released to the world at large. Trinity Communications cannot, fail to respond adequately to a request for information, fail to adopt the model publication scheme, fail to publish the correct information, deliberately destroy, hide or alter requested information to prevent it being released. If Trinity Communications fail to adhere with this Act, they would be committing a criminal off ence which could land them in prison. Copyright Act Copyright gives the creators of some types of media rights to control how theyre used and distributed. For example, when you buy software, Copyright Act forbids you from: giving a copy to a friend, making a copy and then selling it, using the software on a network (unless the license allows it) and renting the software without permission of the copyright holder. This Act means that Trinity Communications must have a valid copy of any software they decide to buy. They cannot sell original copies of purchased software to another party; if Trinity Communications fail to do this, fines from  £200  £150,000 for each work infringed and jail time. Discrimination Act The Act simplifies, strengthens and harmonises the current legislation to provide Britain with a new discrimination law which protects individuals from unfair treatment and promotes a fair and more equal society. The nine main pieces of legisla tion that have merged are: The Equal Pay Act 1970 The Sex Discrimination Act 1975 The Race Relations Act 1976 The Disability Discrimination Act 1995 The Employment Equality (Religion or Belief) Regulations 2003 The Employment Equality (Sexual Orientation) Regulations 2003 The Employment Equality (Age) Regulations 2006 The Equality Act 2006, Part 2 The Equality Act (Sexual Orientation) Regulations 2007 This Act means that Trinity Communications cannot discriminate to anyone in any form or way; this can range from pictures to words and even verbal abuse. Theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re not allowed to harass and victimise anyone in the basis of age, disability, gender, race, religion or belief. They must treat everyone equally regardless. If Trinity Communications fail to suffice to this law, they could face time in prison and heavy fine. Business Ethics These are moral principles concerning acceptable and unacceptable behaviour by businesses. There are cod es of practice in an organisation to maintain business ethics on: the use of emails, internet, whistle-blowing, organisational policies and information ownership. Trinity Communications canà ¢Ã¢â€š ¬Ã¢â€ž ¢t use email to send large documents/attachments, especially to large numbers of people; this will stop information/personal data from being leaked into the wrong hands. Trinity Communications shouldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t use emails as a substitute for face-face/telephone communication with colleagues because it is important to maintain a good interpersonal relationship with colleagues. In regards to the internet, there are many codes of practice what Trinity Communications can and cannot use the internet for. There are lots of codes of practice in regards to selling on the internet that Trinity Communications has to follow. Whistle-blowing is an employee who raises concern about a businessà ¢Ã¢â€š ¬Ã¢â€ž ¢s practice, either inside or outside the organisation. The concern may relate to fraud, crime, danger, or any other serious risk that could impact on customers, colleagues, shareholders, the public, the environment or the organisations reputation. Whistle-blowers may receive legal protection through the Public Interest Disclosure Act. Organisations may have many policies to ensure that their businesses practices with regard to information can be done more ethically. This could be anything from how they manage information to ensuring marketing and other business practices are fair and just. Information Ownership is simple à ¢Ã¢â€š ¬Ã¢â‚¬Å" if you create information in your day-to-day work, then you should be responsible for it. E.g. writing a report following a member of staffà ¢Ã¢â€š ¬Ã¢â€ž ¢s annual review. This report is confidential to some degree and should only be viewed by a select group of people. Trinity Communications canà ¢Ã¢â€š ¬Ã¢â€ž ¢t show this information to anyone outside the selected group. As the information owner, Trinity C ommunications would be responsible for protecting this document to an appropriate degree. Organisations have to store and manage countless pieces of information, some being far more important than others. At the heart of any information systems are two fundamental issues ensuring that: the organisation receives the information it requires and the appropriate member(s) of staff receive the information. To make sure that information is managed appropriately, a number of procedures and policies have to be put in place, concerning: security of information, backups, health and safety, organisational policies and business continuance plans. Security Information Much information security management focuses upon digital data; however, the subject also covers records and knowledge management. It is important for businesses like Trinity Communications to have the right information available as and when they need it, in order to make good business decisions. For this reason, many c ompanies keep their information on IT systems, but as reliance on technology increases, so does the risk posed by system failure and malicious attacks e.g. viruses. The IT security policy should take into account the common risks to the information that their business relies upon. This policy might include secure login identification for using IT systems and controls that limit access to information. Backups Large businesses have developed business continuity programmes to try and minimise the risk of losing vital business information stored on IT servers. For Trinity Communications this should involve producing backups of information stored on the servers à ¢Ã¢â€š ¬Ã¢â‚¬Å" some companies will create a backup every hour, while others will do this less frequently. This means that if live information is destroyed or damaged, a copy of this will be available on the backup services enabling a company to continue with as little disruption as possible. Backups are normally stored o n separate hardware from the live versions of the information to ensure theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re protected. This means that if the live version corrupts, the backup data wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t corrupt along with it. Health and Safety It is very unlikely that computer equipment will be dangerous in itself; it can be used in ways that can be hazardous to the health of staff. Many office workers spend a lot of their time working at their desk, on a computer. Bad posture, incorrect positioning of equipment and susceptibility to repetitive strain injury are health and safety risks that employers like Trinity Communications are required to take seriously. The health and safety, management of health and safety at work regulations, provision and use of work equipment regulations and the work place legislations act all legislate to the use of computer equipment and Trinity Communications will have to take these seriously or face penalties. Employers need to carry out regular workstatio n assessments to make sure that computer screens are at the right level etc. If an employer suffers from repetitive strain injury, they may be provided with ergonomic equipment. Organisational Policies Organisational policies that relate to the use of business information can help make sure that decisions affecting staff: are understandable and consistent, meet the legal requirements, take full account of their impact and contribute to productive working relationships. These policies help Trinity Communications help make sure that staff has guidance to help them comply with legislation à ¢Ã¢â€š ¬Ã¢â‚¬Å" e.g. usage of customer data should work with the requirements of the Data Protection Act. These policies also make sure that Trinity Communications make consistent decisions which are important in internal communications. Business Continuance Plans These are steps that a company like Trinity Communications puts in place to make sure it is capable of surviving a worst-cas e scenario. One step in this programme might include making regular backups of its information. The business might consider environmental factors like accidents or natural disasters like flooding or fire. As a result of this plan, employees may need to change the way they work à ¢Ã¢â€š ¬Ã¢â‚¬Å" for example, storing information on a central server rather than on their personal hard drive. Costs Most businesses would see the benefit of implementing some, if not all of the measures listed. However, many aspects of information management can cost money, for example, while it may be desirable to store backup copies of electronic information on a remote server, a small business might not be able to afford this. When deciding what policies to adopt and measures to take, Trinity Communications need to consider the implementation and maintenance costs versus the benefits to the organisation. Some key considerations are: additional resources needed (would the business need to purchase new equipment or employ additional staff) and cost of the development (is there a solution already available or will the company need to develop it themselves, e.g. as an off the shelf product or a service). There are many consequences of increasing reliance on technology and increasing the complexity of that technology is that employees need to be trained to use the equipment and software required to do their job; this will increase the costs of increasing sophistication.

False Memories Of Sexual Abuse - 2089 Words

False memory is a term for the event of an individual remembering information or events they were not exposed to. Jerwen and Flores (2013) defined it as the creation of a memory about an event that an individual did not experience. They point out, â€Å"although not being able to remember something is a memory problem, ‘remembering’ something that did not happen can be as serious a problem.† The seriousness of this problem is exemplified in the cases of individuals creating false memories of sexual abuse as a result of therapy. These types of events caused vast amounts of research to be done on the topic. The Deese–Roediger–McDermott (DRM) paradigm has been one of the most popular in false memory research and it continues to be a topic of interest today. A search of â€Å"DRM† in all text and â€Å"False Memory† in subject terms, using PsycINFO, gave results of 560 peer-reviewed articles published in research journals within the last five years (2011-2016). There have been critics of the usefulness of the DRM paradigm. I want to bring their issues to light and attempt to persuade that the DRM paradigm is limited in the evidence it can add to the false memory research and suggest alternative paradigms. The Deese–Roediger–McDermott (DRM) Paradigm The DRM is of the most commonly used paradigms of inducing false memories for research. It was created when Roediger and McDermott’s (1995) improved a technique and resources first employed by Deese (1959) in a memory study to study false memory.Show MoreRelatedThe Validity of Recovered Memories1685 Words   |  7 PagesDefense Paper One: The Validity of Recovered Memories The sudden recovery of repressed memories from a traumatic event such as childhood sexual abuse can be both validating and confusing for clients that are seeking help with various problems. These new memories might be able to help client identify the cause of their feelings and issues that are affecting their life. However for others it can be a very difficult time because of the conflicting emotions about the abuser. Worst of all when dealingRead MoreChild Maltreatment And Its Effects On Children1373 Words   |  6 PagesMemory is the blueprint of an individual’s development and growth. Repeated experiences of things taken granted – such as learning to walk and learning to speak and write to express oneself – become encoded to ensure a smooth flow of information that help us adapt to the environment. However, children’s exposure to environmental stressors, depending on the exposure frequency and intensity, may impair the normal development of memory in c hildren. This paper will evaluate the role of child maltreatmentRead MoreMemories Are Highly Complex, Overly Malleable, And Immensely Mistaken1426 Words   |  6 PagesSaipriya Sagiraju Psych 392A-Section 7 Ben Pawlish November 16, 2015 Title Memories are highly complex, overly malleable, and immensely mistaken. Thesis: Children are un trust worthy because of this, this, and this. Main ideas Form childhood, people are raised knowing that lying to cover up their mistakes is unacceptable, and that they should always tell the truth. However, when children start attending school they also start developing white lies due to â€Å"anti- and pro social purposes.† ThisRead More False Memory Syndrome Essay1391 Words   |  6 PagesFalse Memory Syndrome How accurate and reliable is memory? Studies on memory have shown that we often construct our memories after the fact, that we are susceptible to suggestions from others that will help us fill in the gaps in our memories (Carroll 6). Prior to reading and discussing the issue of False Memory Syndrome, I hadn’t thought much about the topic. Maybe a person who had experienced this would be more educated. I did however find it very interesting to research and my beliefsRead MoreThe Repressed Mind Of Victims That The Post Traumatic Stress Disorder ( Ptsd )956 Words   |  4 PagesResearchers, J. Douglas Bremner, Katherine Krause Shobe and John K. Kihlstrom establish in their study on the repressed mind of victims that the Post Traumatic Stress Disorder (PTSD) that women of childhood sexual abuse exhibited poorer memory for words that had been recently studied and increased insertions of alternative words other than critical lures (Bremner, Shobe, Kihlstrom, 2000). Post-trauma tic stress disorder (PTSD) according to the Mayo Clinic, Is a mental health condition that s triggeredRead MoreThe Role Of Forensic Interviews On Children s Capacities And Limitations1625 Words   |  7 Pagesit’s usually about being victims of child abuse and neglect. Child abuse has been around for centuries, but wasn’t addressed as an injustice to children until the seventeenth and eighteenth centuries. 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Categorized into three different groups, altar selves serve as a safety net for the individual, taking the memories out of the conscious mind and walling off the unwanted recollections. Interestingly, altar selves maintain different abilities, ages, dislikes

Marketing Analysis of the Eco Store

Question: Describe the Report for Marketing Analysis of the Eco Store. Answer: Introduction Marketing is a way of communication companies product in the market. It is associated with the buying and selling process of a product in the market. Significantly, it includes few major activities such as advertising, selling and distribution of products. The set of the marketing activities is also known as the name of the marketing mix. An effective marketing strategy focuses on the market positioning of the company and its competitors with their marketing strategies in order to achieve the competitive advantage and market share (Helm and Gritsch, 2014). The concept of the marketing or marketing mix can be understood better through this report. It includes marketing analysis of Eco Store. Marketing background of the company The company Eco Store was started by Malcolm Rands with his wife Melanie in the year 1993 in New Zealand. Its the New Zealand Company which is manufacturing its products in Auckland with the motive of the safe environment and healthier people. It used organic and sustainable gardening practices. As a result, Eco Store was formed as it decided to work for the healthier products, without the unnecessary chemicals present in them (Rands, 2016). Its main focus was on health and loyalty towards the customers. Eco Store also made conscious decision in order to become a marketing-led business, for building up the marketing team from one to six people in New Zealand. Its main products are Organic Food, Organic Vegetables, Organic Gardening Supplies, Natural Cosmetics, Handmade jewelry and Art Craft. Eco Store brand is defined as human nature, which acknowledges and celebrates the interdependency of the environment. The market position of Eco Store is that it expanded over range of 100 products throughout New Zealand. Its products are available in over 900 markets of Australia such as Korea, Singapore, Hong Kong and New York. Its competitors are such as Omo, Surf, planet ark, earth choice, and Fab. Hence, Eco Store was the first company used to make recycled plastics (Bolotaeva, and Cata, 2010). In Eco Store, sustainability practices are applied for the products manufacture, which includes selection of supplier and packaging, and other aspects of the business such as staff management practices and involvement of the community. For them, sustainability is not about the products effectiveness on the environment but, it ensures about the health of the people. The company uses certain sustainable practices, which are beneficial for the environment as supplying the products that are safe for the childrens as well as for the environment. Further, recycling the products is helpful in reducing pollution from the environment, skin care product; exclude using nasty chemicals, which are healthier and safety for the environment, sustainable sourced plant, minimization of packaging biggest business practices so as to reduce the waste in order to protect the environment. Sustainability is the core for Eco Stores business (Brooks, and Simkin, 2012). The products of Eco Store are made from plant and mineral based ingredients, which are proved to be better for the environment and for humans health. It promotes purpose, belonging and wellbeing of customers and staffs. The product portfolio of Eco Store consists a range of 100 products, which are manufactured in New Zealand with the highest environmental and sustainability standards. It includes laundry, household, kitchen, gardening, personal care, and a baby care products. Its aim is to provide healthier products, which is nourishing for the customers, their family and the environment. Its manufacturing facility has achieved Environ-Mark NZ diamond certification and awarded for the sustainable business of New Zealand in the year 2009. Further, they provide services online or through the retailer and the suppliers of Eco Store can be the manufacturer, retailer, and whole seller (Daymon, and Holloway, 2010). The company should know about their customers desires and should fulfill its desires and targeting the customers. Its unique focus is on following the loyal customer. Marketing Mix The marketing plan of the company shows the vision of the organization with including the goals and objective and strategy and plans for achieving them. Eco Store uses the green marketing strategy to meet the sales. The green marketing strategy refers to the environment-friendly marketing strategy. It enables the company to achieve the sustainability in the business operation. In this type of strategy, the company focuses on the marketing mix to generate the maximum profit by following the sustainability principles (Fan, et. al., 2015). In this, Eco store focuses on the corporate goals, objective, strategy, target market and consumer. Eco store effectively follows the principles of the Sustainable Marketing Mix. It also knows as the 4Ps of the marketing, which is a combination of the product, price, place and promotion. The company develops the strategies on the basis of these areas that help the company to enhance the branding sales and profitability. The sustainability marketing is different from the tradition marketing. It forces the company to follow the principles of the sustainability. It also helps Eco Store to strengthen the brand image, provide creativity, and ensure honestly, truthful communications and radical transparency with stakeholders (Hwang and Thomadsen, 2015). In the context of Eco Store, its products are organic food, organic vegetables, organic gardening products, natural cosmetics items, handmade jewelry and Art Craft. The pricing strategy of Eco Store: Price is monetary value of the product that is payable by the customer against the product. Eco store provides a range of the sustainable products due to this, its marketing strategy faces challenges in the market. The green tends products are more expensive compared to the conventional counterparts because the labor cost and ingredients cost are more costly in Eco Store. It is because organic food grown with natural fertilizers is more expensive compared to those products that have not need to natural fertilizers. Along with this, its products manufacturing and transportation cost is also higher. These are the few reasons, which lead to higher pricing strategy. These factors also create a price gap between the conventional products and organic or sustainable product (Radman and Katavi?, 2013). At the same time, due to growing awareness of using the organic products, the competitors are regular coming in this industry. There is highly completion in the terms of the price, place, product and promotion activities. As concerning these aspects, Eco Store provides the product at the minimum price as the possible. It helps the company to get the competitive advantage as well as enhances the market share in the industry (Chikweche and Fletcher, 2012). It also uses the effective targeting pricing strategy to minimize the gap of green pricing. Promotion strategy of Eco Store: Promotion is a communication tool of the company that enables the company to communicate its products in the market. A company can use more than one channel for promoting its product in the market. The promotion activities develop the brand image in the customer mind. Eco Store uses the sustainable brand that helps the company to develop a positive impact on people and the environment (Pomering, et. al., 2014). Eco store focuses on the environment aspect when it is conducting promotion activities. The company works based on the CP certificate or is ISO 14000 certified. It is effective to improve the public image of the company. Eco Store also uses the Advertising, public relations, personal selling, consumer and trade promotion activities to get reach a large number of customers. Now, the company is also focusing on the modern marketing strategy. In this, the company is increasing its involvement in the social media marketing, digital marketing, and mobile marketing is all marketing modern promotion tools (Du and Sen, 2016). It enables the company to attract more and more customers. Distribution strategy of the Eco Store: Distribution channel is a way through the goods and services travel from the producer to the user or consumer. It plays a significant role for both producer and consumer in the context of meeting their different needs. It also includes different places from where a consumer can get the products of Eco Store. The company uses effective distribution strategy, which enables a consumer easily get the product in the market. Eco store uses the Store strategy in the many countries (Astuti, et. al., 2015). The Stores of the company can be found easily in the market. The consumers can also get their favorite products through the online shopping. The company also provides the facilities of the free home delivery. It enables the company to get the loyalty of the customers. The distribution strategy of the company provides a completive advantage to Eco Store because managing the both online and store distribution strategies provides the benefit of the acce ss to the large customers. Competitor analysis The competitor analysis is a technique of measuring the strengths and weakness of the potential competitor in the market. It enables the company to use the offensive and defensive strategies for identifying the opportunities and threats. There some direct competitors of the Eco Store that are OMO, Surf, Fab, Planet Ark and Earth Choice. These all the competitors give significant competition to Eco Store in terms of customer satisfaction, value of money, product quality and environmental friendliness (Irfan, et. al., 2014). In this, OMO focuses on the family orientated products and effectively involved in the green marketing. Companies name Satisfaction level Value for money Product quality Environmental friendliness Eco Store **** ***** ***** ***** OMO **** *** **** ***** Surf **** *** **** **** Fab ***** **** **** ***** Planet Art **** *** **** **** Earth Choice *** **** **** ***** Surf provides significant completion to Eco Store. It offers some home based products to the customers which are able to provide customer satisfaction. Earth Choice is good in the context of the environmental friendliness. It also works in the education and animal protection. But, the strategy of the Eco Store keeps its top in the context of environmental friendliness. Its competitors also provide the product at the affordable price with focusing on the both traditional and modern promotion strategy. These also use the store, online sales, direct selling and personal selling strategies to meet the sales goals and objective (Singh, 2012). The rapidly growing the number its follower and customer demands are positive aspect for the company. It will provide a good competitive advantage to Eco Store. Through its competitor analysis, it is found that the company is serious about the problem of the global warming. For this, the company is planning to provide a business solution in order to minimize the negative effects of climate change. Recommendations The marketing mix is the combination of 4 Ps i.e. product, price, promotion, and place. Ethical concerns can arise for these elements and Eco Store should improve the ethical concerns by identifying the needs of the customers in the context of the product as what kind of products the customers desire to purchase. Further, the product which is offered by them does not always satisfy the needs but it can generate new needs of the customers (Leonidou et al., 2013). So, the company should launch innovative products so as to fulfill the needs of the customers. The packaging of the product is also the source for ethical concerns so; it should improve the packaging part of the product. The company should provide clear information about the product. For this, it can provide useful and clear information on the packing of the products. Moreover, pre-tests of the product should be conducted so as to ensure the products to safety standards. In the context of promotion part of the marketing mix, it should improve advertising practices by giving the clear information about the product quality and quantity so that customers may not get confused and avoid misunderstanding from the advertising when they reach in the shop for purchasing the product. It will help the company to earn a maximum profit and enhance the market share (Sheth, 2011). Along with this, in the context of price strategy, the company should improve its pricing strategy by taking care of every type of customer in the society so that consumers may afford Eco Stores product (Kotler et al., 2015). Moreover, in the context of place the company should choose the area where fewer shops are available for the cosmetic products and at this kind of place the demand will be more for the product and it will help in earning maximum profit. The making of a good relationship with the customers may also helpful in improving the marketing mix. These skills will be helpful in improving the competitive skills of the company. Further, sustainability of the company should be improved by fulfilling the requirements of the customers whatever they need for them. It should also improve the knowledge of launching the innovative products in order to compete in the market. It should improve safety measures for the product, which should be relevant for using by the customers and for the environment. Sustainable use of the marketing mix products is mandatory in order to protect the people from harmful products (Singh, 2012). It should aware the customers about the harmful products in order to protect the environment. Recycling should be used in order to avoid the wastage of the products. Conclusions From the above discussion, it is concluded that marketing mix is a significant tool for Eco Store to improve its competitive position in the market. It uses effective marketing mix strategy to achieve the competitive advantage and market share. That is why Eco Store is successful in opening 900 stores in the Australian market. Along with this, the company is recommended that it should improve its pricing strategy and advertising strategy for enhancing the customer base. References Astuti, R., Silalahi, R.L.R. and Wijaya, G.D.P. 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